Email Marketing
5 Key Components For Success In Email Marketing
Email marketing continues to be one of the most effective digital marketing strategies, and a strong program can generate a substantial return on investment. However, a successful email strategy is not a “set it and forget it” process, as many marketers find that they need to revisit and refresh their efforts periodically.
It may be tempting to create a “one size fits all” email program, but that will lead to a decrease in your subscriber engagement. Instead, segment your lists based on feedback and behaviors so that your messaging is more relevant to the interests of your audience. Using this approach will improve your overall email engagement and result in greater ROI. A good place to start is with your remarketing campaign, as this allows you to reach out to interested subscribers while they are browsing your website and engaging with your products or services.
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